If you don’t already know, Dr. Squatch is an all-natural product line for men. The company never uses harmful ingredients and offers a variety of products such as deodorant, bar soaps, toothpaste, and more.
Dr. Squatch does offer an affiliate program that’s well-fit for influencers, content creators, and mass media publications.
Dr. Squatch is a trending brand that consumers want to learn more about. Becoming one of their affiliates is a great way to get the brand name out there. Not only that but it’s a great way to earn some extra money for yourself basically by promoting their products. In this article, we’ll touch base on pretty much everything you need to know about getting involved in the affiliate program.
What Is The Dr. Squatch Affiliate Program?
We want to start by saying that the Dr. Squatch affiliate program is only working with new top-of-funner publishers and VIP commission rates and samples. These are available for additional exposure opportunities. Not everybody is going to become an affiliate. However, you can fill out the application and they will consider your candidacy.
Dr. Squatch Affiliate Application Process
When you go to their affiliate page, you’re greeted by an “About The Program” headline. Here, you can read all about it. It clearly states that the application will go to their internal team for review. Once you’re accepted, you can then log into the Pepperjam account and pull the affiliate links from the website.
You will then have to fill out the “About You” section that includes your name, email, and password that they ask you to create. You will then have to fill out your company information. This tells us that you have to be part of a company to get into the affiliate program. It then asks you about your publishing channels. It asks in which categories you promote, where most of your followers are from, and if you have additional social media profiles.
After that’s done, you have to set up your payment account through PayPal and that’s it. Once they look over your application, they’ll get in touch with you regarding whether or not you have been accepted into the affiliate program.
How Much Can You Earn From The Dr. Aquatch Affiliate Program?
If you look at other affiliate programs, you can earn anywhere between 5% and 10% commission. We’ve seen a lot of them come in at around 7%, which isn’t terrible but isn’t great either. Dr. Squatch offers an 8% commission baseline. The average order value is estimated to be around $40. So that would leave you with $2.80 on every $40 order. It’s not a lot, but it’s something.
Conversion Rate
Something that a lot of people don’t consider is the percentage of visitors on your affiliate website that convert (complete a goal) out of the total number of visitors. The conversion rate is Conversion ÷ visits x 100%. So let’s say your landing page had 2,000 visitors and 10 of them bought a product that you’re promoting. Your conversion rate would be 0.5%. The conversion rate for Dr. Squatch is 15.9%. On average, the conversion rate in the affiliate marketing industry ranges from 0.5% to 1%, so this conversion rate is fantastic.
What Is The Dr. Squatch Cookie Window?
Affiliate marketing is powered by a web cookie. A cookie is a tiny piece of data that is sent by a web browser and stored in the user’s computer. This data retains information such as user’s preferences, login credentials, and recent website visits. So in a nutshell, cookies help websites track your online activities.
These cookies are what are responsible for getting commission assigned to the affiliate account. Once a referral clicks on that affiliate link, the cookie is then created and stored in their browser. Depending on what the affiliate program is, cookies may last from 7 days to 30 years. If somebody clicks on your affiliate link, you are credited with the sale as long as the visitor converts within the cookie’s lifetime.
The cookie window for Dr. Squatch is 30 days. So a customer has 30 days to purchase something through your link before you are no longer credited with the commission.
How To Increase Affiliate Marketing Conversions
Since conversion plays a big role in how much commission you can make from the Dr. Squatch affiliate program, we found some helpful ways you can increase your affiliate marketing conversions.
Optimize Your Website for Conversions
This involves running A/B tests. You can run these tests on your affiliate landing page to learn more about what your audience prefers. A/B testing allows you to identify the best design and copy for your blog, landing pages, and/or website. Additionally, you can create a form on your website and openly ask for feedback.
SEO Expertise
One of the first things you going to want to do is conduct a content audit. You do this by analyzing every page on your website and thinking of ways you can increase your traffic adn have it be high-quality. Next, collate your content with conversion rates. This will give you a better understanding of what kind of copy works best for your website’s audience. You can then focus on creating this type of content in the future.
Include Strong CTAs
We suggest adding CTAs wherever possible, which can be done in various formats. You can put a bright CTA box inside every blog post you have or dedicated pop-up windows. It’s not worth it to not promote your affiliate offers actively.
Does an Attribution Model Affect Affiliate Conversions?
Marketing attribution is how touchpoints a customer encounters are evaluated. Depending on the affiliate program and what attribution model it uses, an affiliate conversion tracing may vary. Here are some of the most common model types used in affiliate marketing:
- First touch: 100% of the conversion attributed to the first touchpoint
- Last touch: 100% of the conversion attributed to the last touchpoint
- Time decay: touchpoints that are more recent in time to the conversion get most of the credit
- Linear: Every touchpoint on the conversion path shares equal credit
- Coupon code attribution: 100% of the conversion is assigned to the affiliate link to a coupon code
In all honesty, there’s no correct attribution model. It depends on the commission model and the role affiliated play in the company’s marketing strategy.
The Do’s and Don’ts Of The Dr. Squatch Affiliate Program
There are some things that Dr. Squatch does and doesn’t allow when it comes to the affiliate program. Here are their terms and conditions:
- They don’t allow trademark bidding
- They don’t allow direct linking
- They don’t allow downloadable software partners to join the program
- They do allow email marketing and all partners must be Can-SPAm compliant and must contact Dr. Squatch prior to running them for suppression lists
- Coupon/deal site partnerships are not approved through any sub-affiliate partnerships.
- Dr. Squatch’s affiliate program is for professional referrals only and their publishers are not to make personal purchases through their affiliate link to earn commissions
Final Thoughts
Not much is known about Dr. Squatch’s affiliate program, but hopefully, you learned a little bit from what we were able to hunt down. As mentioned before, as of right now, it’s only open to new top-of-funnel publishers. You essentially have to be a professional to join their affiliate program, which makes the commission rate a little low. If you were an influencer just starting out, this would be a good commission rate of 7%, but for a professional, it’s not ideal. However, the brand offers great natural products that are worthy of being further promoted.