Affiliate Program Review [Rates & Terms]

There are a lot of different ways to make a living online nowadays. But some require more effort on your part than others. One of the simplest ways to earn passive income with a website is by participating in affiliate marketing programs.

Affiliate programs give you a commission rate for every conversion that you drive for the companies you partner with. This is a great way to earn money without having to do much work at all.

One affiliate program that you might’ve been interested in is The company used to have a great affiliate program. However, it’s changed in recent years.’s affiliate program has become a part of Walmart’s affiliate program. This program is definitely worth signing up for. It allows you to earn 1-4% commission on almost everything that Walmart sells.

Commission Rates and Rules

Before signing up for any affiliate program, you need to learn about its commission rates and rules. Otherwise, you won’t know exactly how much you can make or what you have to do to make it. used to provide its affiliate with a 3% commission rate. However, that deal is no longer available since the brand is part of Walmart now. Keep reading to learn how much you can make with Walmart and what rules the company has for its affiliates.’s Commission Rates’s affiliate commission rate of 3% is no longer available. But offers an affiliate commission rate ranging from 1-4%. The exact amount that you make will vary based on the products that your referrals purchase.

Here’s an overview of how much you’ll make on some of the most popular product categories from

  • Baby – 4%
  • Beauty – 4%
  • Books – 1%
  • Clothing – 4%
  • Electronics – 1%
  • Gifts – 4%
  • Health – 4%
  • Home – 4%
  • Jewelry – 4%

These rates are pretty solid. They look especially good when you consider how popular Many of your website visitors likely already have accounts with the brand. This could make it much easier for you to generate conversions for as an affiliate.’s Rules

Once again, it’s unclear exactly what’s rules for its affiliates were. However, we do know quite a bit about what requires of its affiliates.

Thankfully, Walmart’s rules aren’t very restrictive. In fact, they should be pretty easy for most website owners to satisfy. There are just three that you need to pay attention to:

  • Your website content must be family-friendly
  • Most of your site traffic has to come from North America
  • Your website needs to be active when you apply

As long as you satisfy those requirements, you’re good to go. You should have no problem staying in the Walmart affiliate program once accepted.

Tools and Support

It’s unclear exactly which types of tools and support offered with its affiliate program. However, we did discover that Walmart offers a ton of tools and supportive features. In fact, the company has one of the very best stables of offerings in this area in the affiliate marketplace. provides its affiliates with the following perks:

  • A free membership
  • Free professionally designed banners
  • Free newsletters with product information, links, and helpful ideas for increasing your revenue
  • Data feeds with real-time information on top-selling products
  • Contests and bonus opportunities to earn extra commissions
  • A dedicated affiliate support team

With features like these, it’s easy to maximize what you get from Walmart’s affiliate program. It’s one of the biggest reasons why this program is so popular.

How Do You Join?

Gather Some Information About Your Site

First, you need to put together some information about your website. You should be able to tell Walmart what you do, who visits your website, and how you promote it. 

The company may ask you for additional information as well. So just make sure that you have everything put together before getting started. Otherwise, you’ll delay the length of time between now and when you can start earning a commission from Walmart.

Visit Walmart’s Affiliate Application Page

Next, you’re going to visit this link to get to the affiliate application page. Once there, the process will be fairly self-explanatory. Just click on the appropriate links to begin the application process.

Fill in Your Information

This step is also very straightforward. Simply input your information into the appropriate sections of the application. The company will ask you for a variety of details about what your website is and how you operate it.

Submit Your Application and Wait

At this stage of the process, your job is finished. You can click submit on your application and wait for Walmart to get back to you with a decision.

The company’s website says that it will get back to you within 24 hours. If you’re approved, you’ll be able to get started right away. That means you could theoretically start earning commissions from Walmart in as little as just over 24 hours from now.

Pros/Cons’s affiliate program had its own set of pros and cons. But these will focus on Walmart’s program since that’s taken the place of’s program. Here’s what we found in our research.

Pros of Walmart’s Affiliate Program

  • Huge brand recognition makes it easy to drive conversions
  • You can promote more than 4 million products
  • The company has a dedicated support team for its affiliates
  • Walmart sends out free newsletters with tips on how to make more money
  • The company provides data feeds you can use to fine-tune your marketing strategy

Cons of Walmart’s Affiliate Program

  • The company’s 1-4% commission rates are on the lower side for the industry
  •’s 3-day cookie duration is decent but not as good as many of its competitors

Frequently Asked Questions 

How do I get started with’s affiliate program?

Unfortunately, it’s no longer possible to become a affiliate. Instead, you would need to join’s affiliate program.’s program has been absorbed into Walmart’s offering.

Joining Walmart’s affiliate program is very straightforward. Just visit this link, fill out an application, and wait for a response from the company.

Who can join’s affiliate program?

Nobody can join’s affiliate program. But we found that almost anyone can join Walmart’s affiliate program. 

You just need to have an audience that’s primarily based in North America. You also need to have family-friendly content, an active website, and a decent amount of traffic.

How much can I make with’s affiliate program? used to offer its affiliates a 3% commission rate. But Walmart’s rates range from 1-4% per conversion. The exact rate that you receive will depend on which type of product your referral purchase.

Your earnings will also vary based on how many conversions you can drive. To some extent, this will be a function of how much traffic you have.

However, smaller sites may earn more income if they’re better at driving conversions. That’s why it’s important to think critically about the products you advertise and how you go about advertising them.

What’s included with’s affiliate program?

Walmart includes a ton of helpful tools with its affiliate programs. If accepted, you’ll get a free newsletter with helpful tips for improving your income. You’ll also get real-time data feeds and free advertising banners to use on your site.

Another major feature of the program is Walmart’s dedicated affiliate support team. The team makes it easy for you to get help if you need it.

What’s the bottom line? Is’s affiliate program worth it?’s affiliate program is no longer in existence, so the question doesn’t really apply. However, Walmart’s affiliate program is absolutely worth it. 

What makes Walmart’s affiliate program great is all of the added features it provides. These make it super easy to maximize your earnings potential. 

Additionally, Walmart has world-class name recognition. Your website visitors will already feel comfortable purchasing from the brand. It could be easier for you to drive conversions than it would be if you partnered with an unknown company.

Related Programs is far from the only affiliate program that you have to choose from. It’s merely one of many that you should consider partnering with. Here are some of the others that are worth your attention:

  • Overstock
  • eBay Partner Network
  • Amazon
  • Target
  • Etsy
  • Microsoft
  • Rakuten
  • AliExpress
  • Zappos

All of these companies offer great programs for affiliates. When deciding between them, consider what your audience cares most about.

For example, maybe you run a technology blog. In that case, partnering with Walmart may not be your best option. It could be a better strategy to partner with a company like Microsoft that only sells technology products.

Or, maybe you know that your website visitors love Amazon. In that case, partnering with them could make you more income.

Ultimately, you can’t go wrong with any of these affiliate programs. You may even want to try a few of them before settling on a long-term partner.

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