Macy’s Affiliate Program Review [In-depth Review]

Affiliate programs can be a great way to earn extra money. All that you really have to do is add a link to your site. Then you can sit back and relax while earning a bit of extra passive income.

However, there are lots of different affiliate programs to choose from. Not all of them will be a good fit for your brand or your wallet. 

That’s why we’ve put together the following information. It covers everything that you need to know about Macy’s affiliate program. Here’s an overview of what we found through our research.

Macy’s affiliate program can be a good option for fashion bloggers and websites. But the company only pays its affiliates a 3% commission on each purchase, regardless of what’s bought. That’s not as good as many comparable affiliate programs. You may be able to earn more by going another route.

Commission Rates and Rules

When you’re thinking about which affiliate program is best for you, there are lots of factors to consider. But commission rates and rules are two of the most important. These will tell you exactly how much you can make and what you need to do to make that income.

Here’s an overview of how Macy’s stacks up in these areas. You’ll see that the company’s offerings are decent, but not quite as good as some of its competitors.

Commission Rates

Macy’s offers its affiliates a 3% commission on each product that they purchase through your referral. 

This comes with cookie support of 10 days. If you’re not sure what that means, don’t worry. It’s not very complicated.

It means a customer will still be considered your referral for as long as 10 days after clicking your link. That means they don’t have to buy from Macy’s immediately in order to make you money.

A commission rate of 3% is okay. It’s good, but not great. There are certainly other websites that offer more competitive pricing. However, that doesn’t mean that you should ignore Macy’s affiliate program entirely.

Instead, Macy’s affiliate program is a good fit for people with websites that heavily overlap with Macy’s offerings. 

For example, if you run a fashion blog, your visitors might care a great deal about Macy’s products. You could even highlight these products in your blog posts. This may enable you to drive more referral purchases, which could make up for the low per-transaction commission rate.


Rules are another big thing that you need to think about before becoming an affiliate. Some companies have super restrictive policies that limit what you can do on your site. Others don’t really care what you do as long as your making them money.

Unfortunately, Macy’s is not very straightforward with the rules for its affiliate program. From what we’ve seen, the company doesn’t share its rules until they accept someone into their affiliate program. So you would need to go through the application process to figure out exactly what’s required of you.

One thing that we do know is that some Macy’s products don’t qualify for affiliate commissions. For example, you won’t make anything if your referral buys an Apple product from Macy’s.

We did get to take a look at the contract for Macy’s affiliates during the course of our research. But this wasn’t very revealing. It just featured a clause saying that the affiliate can’t participate n illegal activities.

Tools and Support

Macy’s is also a bit secretive about the tools and support that it provides to its affiliates. However, we do know that affiliates receive some support from Rakuten. Rakuten is essentially the company that handles the onboarding process for new Macy’s affiliates.

Beyond that, we also found that Macy’s has its own support staff for affiliate questions and concerns. So it does seem like you have multiple options for help if you need it.

One thing that’s missing from Macy’s offering is any sort of reporting dashboard. These can be super helpful because they tell you how well your links are doing over time. Unfortunately, it seems that you would need to track that data yourself if you become an affiliate with Macy’s.

How Do You Join?

Thankfully, getting started with Macy’s affiliate program is super straightforward. But don’t worry if you need some extra help. We’ve got you covered with the information below.

Gather Your Information

First thing’s first. You need to gather up some information before beginning the affiliate application process. You don’t need a ton of info. But be sure to gather the following:

  • Unique website visitors per month
  • Pageviews per month
  • The date that your website was created
  • Your demographic information
  • The gender and breakdowns of your site visitors

Create a Rakuten Account

Next, you’re going to visit this link. This is where you’ll create an account with Rakuten. Once you’ve created that account, you’re all set to apply to Macy’s affiliate program.

To finish the account creation process, just follow the instructions that you see. You’ll be asked to input all of the information we referenced in the previous section.

Note, you will have to agree to a membership agreement during the signup process. We read through it while performing research and it’s fairly straightforward. There isn’t any language that severely restricts what you can do on your website.

Apply to Macy’s Affiliate Program with Your Rakuten Account

This stage of the application process is super easy. Once you have your Rakuten account, you basically just click “apply” on Macy’s page. Note, you can also use this account to apply for other affiliate programs.

Wait for Approval

Now you just need to play the waiting game. It’s unclear how long Macy’s takes to get back to applying affiliates on average. However, don’t expect it to take too long. 

Based on online reviews that we read, it’s pretty easy to get accepted into Macy’s affiliate program. You basically just need to have a good amount of U.S.-based web traffic. 

Your content does need to be somewhat tame. But most websites with decent traffic will qualify without any problems.

Advantages & Disadvantages 


  • The average purchase for affiliates is $120
  • Customers have more than 14,000 products to choose from, meaning there are many different ways for an affiliate to earn income
  • 10-day cookie support
  • Solid customer support


  • Macy’s is declining in popularity, instead of growing
  • Increasingly, customers are going elsewhere to buy products online

Frequently Asked Questions 

How do I get started with Macy’s affiliate program?

Visit this link when you’re ready to apply to Macy’s affiliate program. You’ll be prompted to create an account with Rakuten. Once you’ve done that, you can simply click “apply” on Macy’s page. You’ll also be able to apply to other affiliate programs from the same hub.

Who can join Macy’s affiliate program?

Macy’s doesn’t have any clear standards for who can join its affiliate program. From what we can see, almost anyone can.

There are only two real qualifications that you need to meet. First, you need to have a good amount of average monthly website traffic. Unfortunately, it’s impossible to say what the exact threshold is.

Second, most of your web traffic needs to come from the United States. This makes sense. Macy’s is a U.S.-based retailer. So they want you to be marketing their products to an audience that can purchase them.

A third requirement is that your website’s content can’t be too off the wall. It needs to be at least somewhat tame or else Macy’s won’t want to associate its brand with you.

How much can I make with Macy’s affiliate program?

The answer to this question will depend on how much web traffic you have. It will also depend on how motivated your site visitors are to visit Macy’s website.

That being said, Macy’s pays a flat 3% commission rate on all referral purchases. You can also consider the fact that the average shopping cart with Macy’s is $120. 

If each of your referrals spent that much, you would make $3.60 per referral. You can multiply that by the total expected referrals you imagine you’d have to estimate your potential earnings.

What’s included with Macy’s affiliate program?

Macy’s includes all of the advertising materials you need to get started with its affiliate program. Once you’re accepted into it, they’ll send you some graphics and links. You’ll just display these wherever you want on your website and wait for your web visitors to start using them.

Macy’s also provides some support to its affiliates. It has a dedicated affiliate support team and you’ll also be able to get assistance from Rakuten.

Related Programs

Macy’s isn’t the only clothing company that has an affiliate program. There are many others that are also worth considering.

You can find a lot of these by using an affiliate program hub like Impact Radius. This company partners with a variety of businesses to offer many affiliate opportunities. 

Impact Radius pays a flat commission rate of 4%. So it’s definitely possible to increase your affiliate income if you choose one of their programs over Macy’s.

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