Michael’s Affiliate Program Review [Rates & How To Join]

There are tons of different ways to monetize the traffic that your website generates. But affiliate marketing is one of the easiest and most effective ways to do so. 

There are lots of different companies that have affiliate programs because of how beneficial they are for both sides. For example, Michael’s has an affiliate program that you might be interested in taking advantage of.

But it can sometimes be tough to track down all of the information you need about an affiliate program. That’s why we’ve put together the following article. It contains everything you need to know to decide whether Michael’s affiliate program is right for you. Here’s an overview of what we found.

Michael’s affiliate program can absolutely be worth it for websites that service the arts, crafts, and hobbies niche. You may be able to make as much as 10% on qualified purchases. You can also get a $100 bonus when you first sign up for the program.

Commission Rates and Rules

There are two of the most important things to consider before signing on for a new affiliate program. Commission rates are obviously important. They tell you how much you will make from joining an affiliate program.

But you shouldn’t neglect to think about rules when signing up for an affiliate program either. Some programs have significant restrictions that could impact how you’re able to run your site.

That’s why we’re starting off our Michael’s affiliate program review with these two pieces of information. Keep reading to learn how the company stacks up in these areas.

Commission Rates

Michael’s affiliated program offers a very competitive commission rate. But the actual amount that you make per qualified sale can vary. That’s because Michaels’ affiliate commission rates range from 2% to 10%.

It’s unclear exactly what it takes to qualify for the 10% rate. But we can make some assumptions. From our research, it seems that Michael’s offers its top affiliate partners a 10% rate. But partners that don’t provide as much value may only get between 2-5%.

From what we can tell, your website needs to generate a lot of traffic to get 10% commissions. And that traffic needs to be highly likely to purchase products from Michael’s. So if you run a large arts and crafts blog, or something like that, then you may be able to qualify.

Two percent is a workable commission rate. But it’s far from ideal. If that’s what Michael’s ends up offering you, you may be able to increase it. Doing so would likely require proving your value to the company. Once you’ve done that, you can go back to ask for an increase.


Rules are super important to consider before signing up for an affiliate program. But, unfortunately, Michael’s doesn’t make theirs available to the public. It seems that you would need to go through the application process yourself to find them.

This can be a bit of a hassle. But we weren’t able to find any red-flag rules in online reviews about Michael’s affiliate program.

So it seems like the company uses pretty standard language in its contracts. It’s unlikely you would need to change much about your website before joining this affiliate program.

Tools and Support

Michael’s seems to offer some excellent tools and support features to its affiliates. For example, the company will give you access to performance optimization features. You’ll get access to paid media placements as well.

Paid media placements, in particular, can be very useful. They can help you earn more revenue by increasing the percentage of site visitors that use your link. Michael’s says that it uses these a lot during peak holiday and priority promotional periods.

Another major benefit is that the company offers a Product Feed highlight reel for its affiliates. Affiliates can pull from this to make sure they’re always showing the hottest deals.

You can check out the webpage for Michaels’ affiliate program if you’d like to learn more about how this works.

How Do You Join?

Some affiliate programs feel like they take forever to get started with. But, thankfully, that’s not really the case with Michael’s. Michael’s affiliate program is super easy to begin.

But you may still run into some hiccups along the way. So check out the following section. It shows a step-by-step guide of what it takes to join Michael’s affiliate program.

Gather Up Your Information

First thing’s first. Before you begin, you should put together all of the information that you’re going to need to apply.

Michael’s will want to know a lot about your website and who visits it. This will tell them whether you’re a good fit for their affiliate program.You’ll want to have the following information on hand:

  • Gender and geographical breakdowns of site visitors
  • Number of unique web visitors per month
  • Pageviews per month
  • Your demographic information
  • The date your website was created

Visit the Affiliate Program Signup Page

This step is pretty straightforward. Just visit this webpage, input your email address, and set up your account. This is how you’ll submit your application for the affiliate program.

Input Your Information

Once again, this step is also very self-explanatory. You’ll just need to follow the prompts that you see on the screen. Input the correct information where it’s asked for just as you’d fill out any other form.

Click Submit and Wait for a Response

Once you’ve entered all of your information, you’re ready to submit your application. After you do that, you’ll have to wait for Michael’s to get back to you. 

Generally, this should take about a week. If you still haven’t heard from Michael’s after that, you may want to reach out to them.

Advantages & Disadvantages 


  • Up to 10% commission
  • $100 bonus for new affiliates
  • Access to paid media placements
  • Regular bonuses are given out for reaching specific milestones


  • Commission rates can be as low as 2%
  • Not everyone will qualify to become a Michael’s affiliate

Frequently Asked Questions 

How do I get started with Michael’s affiliate program?

The fastest way to get started with the affiliate program is by visiting the company’s website. Here’s the link to its affiliate program page.

From there, you can read a bit more about what the program entails. You’ll find information on what it includes and how much you can make, among other things.

When you’re ready to apply, visit this link and put in the requested information. After that, you can sit back and relax while Michael’s reviews your application. They’ll get back to you with an answer in about a week.

Who can join Michael’s affiliate program?

It’s unclear exactly what it takes to qualify for Michael’s affiliate program. The company doesn’t accept everyone like some of its competitors do. 

Instead, it seems that you need to have a high amount of web traffic to qualify. You also need to operate in the arts and crafts or hobbies niche. Or at least a related niche that shares a lot of overlap with the average Michael’s customer.

If you satisfy both of these requirements, there’s a very good chance you’ll qualify for the program. If you only satisfy one of them, you may or may not qualify. And if you don’t satisfy either, you probably won’t qualify.

How much can I make with Michael’s affiliate program?

The exact amount that you can make will vary based on a few factors. The first is how much site traffic you have. If you have a ton of traffic, you’ll probably make more than you would with a small community.

The other key factor here is how well you convert your traffic into paying Michael’s customers. The better you do, the more you’ll make. Someone with less traffic can make more than a person with higher traffic if they’re better at conversions.

What’s included with Michael’s affiliate program?

Michael’s offers each new affiliate partner a one-time $100 bonus. You can also qualify for additional cash bonuses as you surpass new milestones. The company’s affiliate program also comes with access to paid media placements and a helpful support team.

One thing to keep in mind is that Michael’s affiliate program comes with a 1-day cookie duration. So purchases made after that one-day window has expired won’t count as a conversion for you. This is in line with the industry’s average.

Related Programs

If you operate in the arts and crafts community, there are tons of affiliate programs for you to choose from. This gives you a considerable amount of freedom to find one that fits your needs. Here are some of your options:

  • Art For Your Cause (10% Commission)
  • Robotime (10% Commission)
  • Vintage Paper and Paint (12% Commission)
  • Cover Art Factory (5% Commission)
  • Homespun (25-40% Commission)

Keep in mind, just because a company offers a better commission rate doesn’t mean its affiliate program is better. 

Your customers are more likely to spend money at a brand they know and trust like Michael’s. So your volume will likely be higher if you partner with a trusted brand over an up-and-coming one.

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