What Happened To NUI Cookies?

nationwide. Co-founder Victor Macias and Kristoffer Quiaoit formulated the unique keto-friendly cookie. However, for over a year now, no one has seemed to hear about the NUI cookies and wondered what happened to them?

NUI Cookies has gone out of business as the company stopped production and their cookies are no longer on sale. They seem to have gone off the radar after pitching their business at the shark tank reality television show in November 2018. True, they announced a new line of products to be added to their production list, but it never saw the light of day.

The duo is determined to make the best exceptional low-sugar cookies suitable for all. That is, you may be on a diet and still get to eat cookies with no concern about adding weight. Keep reading this article to find out more about the NUI Cookies.

The Birth Of NUI Cookies

Co-founder Victor Macias and Kristoffer Quiaoit are two young and talented entrepreneurs from Anaheim, California. Like any other person around the world, they were caught up in the Keto diet going around, and they decided to try it for themselves. Of course, they got an awesome result from trying as they not only were able to lose 40 pounds but gave up on sugar and carbs.

However, Victor Macias and Kristoffer Quiaoit have a sweet tooth for cookies; hence, they seem not to be able to do away with it. To avoid the intake of sugar from cookies, they decide to come up with a plan that will save them from sugar consumption and still have their cookies. This is more like eating your cake and having it at the same time.

You might be wondering if they succeeded; yes, they did; after so many attempts, they came up with The Keto Cookies produced in 5 different flavours. After rebranding and changing the name from Keto Cookies to NUI Cookies, they produced only the Snickerdoodle and chocolate chip flavours.

What Are The NUI Cookies Like?

The thought of having a low carb cookie was a welcome idea when Victor Macias and Kristoffer Quiaoit came up with it. It came at the right time when Keto was the centre of everyone’s mind, as keeping fit makes all the sense. Hence, having to still have a cookie without adding up is awesome, especially for the sweet tooth.

NUI Cookies comes in different flavours such as double chocolate, chocolate chip, peanut butter, cinnamon, and Snickerdoodle flavours. These flavoured and tasty cookies are marketed as a healthy replacement for junk food. For over a year of sales and distribution with positive feedbacks from consumers, one will agree that the delicious low carb cookies have come to stay.

Basic Content Of The NUI Cookies

Each cookie is gluten-free and contains no sugar alcohols, no IMOs; it has only 1gram of sugar and 3grams net of carbs. The content makes the cookie ideal for everyone to enjoy, whether you are on a diet or not. Though it’s a Keto-friendly cookie, it is not different from the regular home-baked cookies fresh from the oven.

Its delicious sweet taste, yummy smell, and amazing texture and suitable macros are irresistible for both old and young. The result of their cookies is what the duo explained when they came up with their formula. They wanted to create a healthy alternative for junk food accessible to everyone.

The chocolate chip and snicker-doodle flavoured cookies are baked with almonds and lots of love. Another great recipe formula is their Allulose alternative sweetener for sugar, derived naturally from figs and jackfruit. This enhances the great taste and keeps the childhood memories of how cookies taste and feel.

What Is The Difference Between The Keto Cookies And The Regular Cookies?

What comes to mind when you hear about the keto low carbs cookies compared to the regular cookies? A lot came running the mind, like what is the taste like and if it is still going to feel like cookies. But the truth is that the making of the keto cookies is the same as making the traditional cookies.

The major difference between both cookies is the difference in ingredients. A good example is making chocolate cookies and the low carb chocolate chip cookies. Just as you will be creaming your butter and sugar for the chocolate cookies, the same goes for the keto cookies, but one will be using a sweetener alternative for sugar.

The slow mixing in flour is the same for both recipes, but for Keto, you will be using coconut or almond flours instead of the regular flour. Place your dough in a sheet pan and bake your cookies the usual way. Below is a comparative table showing the ingredients for baking the Keto low carbs chocolate chips cookies and the regular chocolate chip cookies.

Ingredients for the Keto low carbs chocolate chips cookiesIngredients for the regular chocolate chip cookies
Almond/Coconut FlourAll-purpose flour
Keto-approved sweetener

Golden Monkfruit, Allulose gotten from fig and jackfruits

White sugar/ packed brown sugar
Baking sodaBaking soda
Unsalted ButterSoftened Butter
Vanilla extractVanilla extract
PecansChopped walnuts
Dark chocolate chipsSemisweet Chocolate chips


How Healthy Is The NUI Keto Cookies?

The nutrition facts highlighted on the double chocolate Nui cookies packs indicates that two cookies (a serving) contain 4 grams net carbs. The Double Chocolate and Chocolate Chip flavoured cookies are very sweet as they contain erythritol and monk fruit.  The sugar alternative in the chocolate chips makes the cookies very sweetened like the regular cookies.

What Are The Pros And Cons Of The Keto Low Carbs Cookies?

To every product there is always a good side and the dark side, the same goes for the NUI Cookies. Below are some of pros and cons of the Keto Cookies.

Pros Of The Low Carbs Cookies

  • Low carbs
  • Gluten-free
  • Naturally sweetened
  • Satisfy sugar cravings
  • Soft and easy to chew
  • Ideal for everyone
  • Has the same home touch taste
  • Contains high medium-chain triglycerides
  • Same baking method with the regular cookies
  • Healthy alternative for junk food

Cons Of The Low Carbs Cookies

  • Price is on the high side (8 cookies goes for $24.95)
  • Has high-calorie count
  • Can easily grow mold when not consumed within a short time

The Event At The Reality TV Show Shark Tank

The Shark Tank reality TV show is an American Business TV series that started in 2009 in the United States of American. It’s a program where entrepreneurs pitch their business before a panel of 5 investors called sharks. Their presentation is to get investors to invest in their products or businesses.

In 2018, Victor Macias and Kristoffer Quiaoit, founders of Nui Cookies, went in for the Shark Tank Reality TV series. They expect to get an investor to invest in raising the capital needed to produce their new line of products. Furthermore, also for the duo to accomplish their company’s growth goal of buying the necessary inventory to lower their products’ costs.

In Summary, the co-founders went for the show looking to get $300,000 for 10% equity in their company. They went in for the season 10 episode 6 and pitched their Low-Sugar, High-Fat Keto Cookies business. However, after so many bids from different investors, they settled for $300,000 for 25% equity from Shark investor Alex Rodriguez.

With the new investor on their sleeves, one can only expect an explosion in products and a wider spread in distribution. Instead, the reverse is the case as words have not been heard from them anymore, and their website is also shut down.

Is The Reality Tv Show Shark Tank A Boon Or A Doom For Nui?

The content of the Nui cookies, especially the one gram of sugar, makes them diet-friendly and ideal alternative to satisfy sugar cravings.  Also, the cookies are GMOs and gluten-free, making them suitable for all, and reviews from fans show their love for the cookies. In 2018, Nui cookies sold over $1 million as they are distributed nationwide.

However, after the Co-founders’ appearance on the Shark Tank reality TV show, everything seems to be on hold.  With Alex Rodriguez’s investment of $300,000 in their business for a 25% share, One would have thought that the NUI cookies would have become and household name by now. Unfortunately, what seems to be a boon is turning out the other way round as the NUI cookies is out of business.


The Nui Cookies are healthy low carbs cookies formulated by Victor Macias and Kristoffer Quiaoit to be a healthy alternative for junk food. The founders went in for the Shark Tank Reality TV show to pitch their business and returned with $300,000 for a 25% share of their company. However, they seem out of business ever since their cookies are no longer on sale, and their website is shut down. Read through this article for more information about what happened to the Nui Cookies.

Leave a Comment